Advertising for Free

Advertising for Free

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.


Citizens of the World Choir!

All too often we are confronted in the news by negative stories. Images that tell a thousand of the wrong words. Half-true stories that alter perception and increase prejudices. Asylum seekers are presented as victims of persecution, or as propagators of violence and social dissonance. Far too rarely are they given the opportunity to be agents of their own image, to have their own voice. For the reality is that these are simply men, women and children, escaping horror and trying to find a new life. That new life should be as complete as anyone else’s.

Thus I am proud to be a part of a new project that will use music and song to help give expression, and provide an artistic outlet, for asylum seekers and refugees in South-East London. The Citizens of the World Choir has been formed by a small group of dedicated people who want to bring the project from rehearsals in Greenwich to sing in Westminster in June, and conduct a whole series of performances nationwide in a summer programme.

The value of the project is obvious. The rehearsals as social occasions provide opportunities for integration, for helping learn the language and for sharing ideas. It will aim to reduce isolation through community building in the Greenwich and Lewisham area, and through performance spread a different, positive image, of seekers of asylum. It is time we allow those without a voice to express themselves, and this is the first step in doing so.

The initial response has been fantastic. Already the choir has received cross-parliamentary backing; Baroness Bloomfield has been an early and enthusiastic supporter, Lord Price another generous patron. A number of musicians and actors, knowing the value of expression, have provided verbal and physical support, and we’re proud to have those like Ian Shaw and Emily Watson on board with us.

The project is lucky enough to be led by Becky Dell. Becky has her own successful academy and somehow finds the time to be philanthropic as well as a self-starter entrepreneur. Her vision has made the choir a reality and I cannot thank her enough for the work she has done. Surrounding her is a great team that works around their own schedules to provide this opportunity.

The first rehearsals start in a week, and will continue until June when performances begin. The choir will be a mixture of non-asylum seekers and asylum seekers, the music non-denominational but uplifting, spreading a message of unity and positivity.

Please continue to support the project and the work it does. Thank you.