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Marketing

Save up to $800 on PC’s, Laptops with Microsoft Cyber Monday 2019 Promo Codes

If you are interested in buying Microsoft products like Office 2019, Office 365, Windows 10 Software’s, Surface Laptops, Xbox Consoles, Games, Xbox Live Gold etc. You can now avail them in the best price using the Microsoft black Friday and cyber Monday promo codes.

There is no need to worry about missing out the thanksgiving promos as you still have a chance to buy your favourite products from the Microsoft store using the black Friday promo code or the Microsoft Cyber Monday Promo Code to still shop at discount prices post the Thanksgiving Day. You can search for the deals and promo codes online or simply sign up for email alerts so that you don’t let the deals pass by you. You can stay informed about the latest products, special deals, events and many more from the Microsoft store so that you can use the promo codes to buy your favourite products at discounted price. As you visit the Microsoft online store you can find a range of products at discounted price that can be redeemed using the black Friday and cyber Monday promo codes. You can find the date on which the deals start and be ready with your promo code to immediately shop for the product without missing out the deal.

You can find deals almost on all the product range from Microsoft whether you are looking for surface laptops, x box gaming consoles, accessories etc and also not just MS products but also other brands like HP, Dell, Lenovo, ASUS, Acer, Samsung etc from the same platform. The Microsoft store offers you the best online shopping experience as you can go through the product details, product features, price and discount deals to make the buying decision. You also get a chance to not only go through the product details but also compare the features of different brands and choose one that best suits to your interests. There are also many advantages from buying the Microsoft store as you can shop from the comfort of your home online and can also collect the product from a nearby retail Microsoft store if you would like to have the product on the same day. Otherwise the online store shall delivery the product in 2 to 3 days’ time along with a free extended return policy.

Though you buy the product using a promo code you are still entitled to all the benefits just like any other customer where you can have access for online support and also join the free workshops or tutorials to have a clear understanding about the product and optimize your productivity on the device.

HoweverArticle Submission, to make the best of the deals you should really be careful about not letting the deals pass by you as the offers are generally valid till the supplies last. You can in fact text deals to the store so that you can receive a link to the best cyber Monday and black Friday offers for your shopping. You should be careful about the offer valid dates and the deal prices to get the best discounts to take advantage of the Microsoft store special price of the season.

Source: Free Articles from ArticlesFactory.com

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Marketing

There’s a reason why Black Friday shoppers are so scary, and its called ‘psychological ownership.’ A professor of marketing explains how it works

  • Colleen P. Kirk is an assistant professor of marketing at the New York Institute of Technology.
  • Kirk writes that marketers have a term for when you feel like a thing or service is yours before even paying for it: psychological ownership.
  • Three factors lead to psychological ownership: If you’ve touched the thing, or have imagined doing so; if you’ve customized it, or put effort into designing it; or if you have intimate knowledge of it.
  • When it comes to Black Friday, you may already have ownership of an item before you buy it — stay polite and aware.
  • Visit Business Insider’s homepage for more stories.

Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw in an ad.

Many people chalk it up to bad behavior. But marketers like me have a term to describe one feeling that contributes to it: psychological ownership.

Have you ever felt as if another driver stole your parking spot? Or were supremely miffed when someone else nabbed the last red sweater that you had your eye on? And isn’t it irritating when someone else receives credit for your idea? If so, you experienced psychological ownership.

In other words, we often take ownership over a thing or service in our minds before we actually give up the cash that makes it legally ours. And retailers use this psychological technique to get us to buy more of their stuff — or spend more. It also makes us more likely to brag about our purchases, valuable word-of-mouth advertising for those brands.

While the concept itself is well known, there’s been little research on how people actually react when someone seems to infringe on their psychological ownership. My colleagues Joann Peck and Scott Swain and I conducted several studies to find out.

That feeling that something is yours

Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods.

An example of this is potato chip maker Lay’s “Do Me a Flavor” contest, which began in 2008 and invited customers to suggest and vote on new chip flavors. By tickling customers’ sense of ownership in the product and the brand, it was a remarkable success in markets around the world.

But it doesn’t have to be a major campaign. A simple ad or invitation to touch can have the same impact.

There are three factors that foster psychological ownership:

  • If you can touch or control something or even imagine doing so. An example is putting something in your shopping cart — whether physical or virtual online.
  • If you have customized something or invested your efforts in designing it. When the server brings the food to your table and places your dish in front of someone else, you’re quick to say, “That’s mine.”
  • Intimate knowledge. If you grew up with a product, have always used it, or have a special or unique way of using it, the odds are good you feel psychological ownership over it.

Furthermore, you can feel psychological ownership over pretty much anything that doesn’t legally belong to you, from the last chocolate truffle in a display case to the dream home you found on Zillow, and even intangible things like ideas.

Psychological ownership in action

To find out how people react when their psychologically owned property is threatened, my colleagues and I conducted a series of experiments. Each was designed to elicit or manipulate feelings of ownership in consumers and then have other people communicate, or signal, psychological ownership of the same product.

In the first one, 58 college students participated in a simulated dining study in our lab. At one point, they each poured themselves a cup of coffee from a bar and customized it with condiments like sugar, frothed milk, and syrup, which helped create strong feelings of ownership of the coffee.

Later, after serving participants a piece of cake at their table, a waiter asked, “Is everything OK?” The waiter also, in half the cases, moved their coffee cup for no apparent reason.

After the “bill” came, we found that participants whose coffee cup was moved tipped the server 25% less. In a subsequent survey, these participants reported that they felt the server had infringed on their territory and said they’d be less likely to return to such a restaurant.

A second experiment extended this territorial feeling to something less tangible: an artistic design. As part of volunteer work for a local nonprofit, 162 university students decorated folders for children’s educational materials. They either copied a design onto the folder — which elicits low psychological ownership — or created their own design — leading to high psychological ownership. After they finished, a staff member walked up to half the participants and said, “That looks like my design!”

Later, as the staff member left the room, she “accidentally” dropped a pen, supposedly without noticing. We found that participants who designed their own folder and were told by the worker that it looked like hers were 66% less likely to pick up the pen and return it.

A later survey showed that these participants indeed felt that the staff member infringed on what they considered theirs. As a result, they were also less likely to donate to the nonprofit or volunteer again.

Interestingly, they reported they would be more likely to post a selfie with their folder on social media — in other words, they tried to defend their psychological ownership by communicating their own claim to ownership.

Limits of psychological ownership

Other similar experiments showed there are some limits to psychological ownership and who’s more susceptible.

One such experiment, conducted online, involved asking participants to imagine they were queuing to buy a comfy sweater for an upcoming social event and told to close their eyes and picture themselves wearing it. They were then told, at random, to imagine either that another customer reached out and touched the sweater or asked permission to do so. We found that asking first reduced the participant’s feeling of infringement and tendency to respond territorially.

In a separate experiment, we wanted to see if more narcissistic people were more likely to respond territorially when someone infringed on their “property,” in this case a delicious-looking pizza. We elicited psychological ownership of the pizza by asking participants to imagine they had traveled a long distance just to get it.

As they were standing in front of the pizza stand, a stranger came up and said either “I am not familiar with this pizza” or “I know this pizza well. I call this pizza ‘Antonio'” — the latter phrase meant to signal ownership. At the end of the survey, we measured narcissism using a common personality scale.

We found that customers who scored high on narcissism expected others to be more aware of their feelings of ownership. Thus, they were more likely to feel infringed upon and respond territorially to the stranger who signaled ownership.

How to cope

Together, these studies demonstrate that we really don’t like it when others show signs of ownership of something we feel is “ours,” particularly if we believe they should know of our prior claim. Furthermore, we might retaliate when given a chance.

Consumer responses when this happens can vary from simply abandoning the location to talking badly about the business or person involved. In other words, companies that play on this feeling of psychological ownership to spur sales should bear in mind that there’s a cost as well, particularly when a product or its low price is scarce, such as on Black Friday.

So as you hunt for bargains in the coming weeks, bear in mind that psychological ownership sets in long before a cashier puts your stuff — or a fellow shopper’s — in a bag. My best advice is be polite. There’s usually enough for everyone.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Categories
Marketing

Affiliate Marketing

Affiliate marketing is the revenue sharing between
online advertisers (and merchants) and online
salespeople. Compensation and pay is based on
performance measures, normally in the form of clicks,
sales, and registrations.

The advertisers and merchants are normally referred
to as affiliate merchants, and publishers or sales
people are known as affiliates.

The many benefits of affiliate marketing include
the potential for making lots of money. You can
automate a lot of the advertising process and
receive payment only for desired results, which
includes sales, registrations, and clicks.

Even though most merchants will assume some level
of risk with fraud, there is still a level of risk
involved. Once you know what you’re doing with
affiliate marketing, you’ll be on top well before
you know it.

Affiliate marketing has been a contributor to the
rise of many companies online, including Amazon.com.
Amazon.com was one of the first adopters of affiliate
marketing, and now has thousands of affiliate
relationships.

When it comes to making money, affiliate marketing
is in a league of it’s own. You don’t have to
worry about bosses breathing down your neck, and
you are in control of everything you do with
your company and your website.

Affiliate marketing also gives you the chance to
stand behind products you know and love, be
offering links and banners to them on your personal
website. You’ll receive money for each product
purchased that you represent, which is reason
enough to participate.

If you’ve been looking for extra money, affiliate
marketing is the way to go. You can stick with
one merchant or go with as many as you need for
your business. Affilate marketing on the internet
is truly becoming more and more popular – making
now the time for you to get your foot in the
door.

Categories
Marketing

5 Qualities For Affiliate Marketing

More and more people these days are turning to one
of the most popular businesses around – the business
of affiliate marketing. In this business, there are
no bosses, deadlines to meet, or piles of work that
have to be finished by the end of the day. In
order to succeed, you only need the necessary
tools.

There are basically five things you can’t do without
if you want to make it in the business of affiliate
marketing. Below, you’ll find each quality you’ll
need.

1. Desire to learn
The first quality you must possess is the desire
to learn, coupled with the willingness to be
trained. Treading through unfamiliar territory
is tough indeed, especially if your lacking the
right knowledge. This is a combination of the right
frame of mind, coupled with a strong work ethic.

When starting out, you’ll need to be willing to
keep your eyes and ears open, using the experience
of others to learn more as you go.

2. Invest time and effort
The second quality you must have is the willingness
to invest time and effort in helping your business
grow, even if you don’t see immediate results. Even
though weeks may pass without hearing good news,
it’s very important for anyone who wants to get
their foot in the business world.

3. Determination
The third quality you’ll need is determination. If
you want to make it in the world of affiliate
marketing, you must possess to push yourself
forward. The ability to push yourself to greater
heights will determine what type of future you have.

4. Discipline
The fourth quality is self discipline. If you
teach yourself to work everyday with all of your
heart and soul, you’ll be that much closer to
reaching your goals and making your dreams come true.

5. Optimism
The last quality you must have is optimism. Bad
attitudes should never discourage an affiliate
marketer from pursuing their dreams in order to
make life better for themselves or anyone around
them.

The attitude you have towards the business should
always be good, because you’ll have to realize that
you’re the captain of your ship and your the one
steering it towards destiny.

If you put the above tips to good use, you’ll go
farther than you ever thought possible in the world
of affiliate marketing. You’ll need these qualities
to succeed, as affiliate marketing can be a cutting
edge career. With the above qualities, you’ll do
just fine in the industry.

Categories
Advertising

How to write Business-to-Business Advertisement

Business-to-business firms are those firms that sell products and services among themselves. The selling is done to a client of other company, who might use the product for intermediate purposes or so. The advertisements relating to B2B companies should not only generate interest but it should also be simply out standing despite the tough competition. In the market, there are several firms who produce the same stuff and they reach out for clients with whom they want to do business. So finding the right client isn’t a big deal, but actually getting hold of them is.

In written content, use the name of the company in the first sentence; preferably first word. It is not pleasing to start with ‘we’. Following it, give a brief introduction about the company. In todays busy world people don’t have time to waste so deliver the message right away. Using catchy adjectives will do the trick. The sentence should be framed so that the client knows about the company, what it does and how it is unique from others. Pose questions before creating the writing material, like what is that the customer will expect and do they demand high quality. Don’t hesitate to use ‘you ’ very often. The reader will feel that he is directly being referenced and it will be easier for him to relate to.

Play with customer’s psychology. Understand the difficulties faced by them and then show them how the company or the company’s product can solve it. Call of action can be given then and offer to clear their doubts. It should be more than just a helpline. The action should be really immediate. Simply don’t let the client slip away.

After the initial writing, write in detail about the product or service provided. This is in-dept information for those concerned about your company’s product. Point out the advantages of using them. Write them in a hierarchical form with numbering or bullets. If writing short paragraphs, strong sub-titles can be used as heading of individual paragraphs. Again, using adjectives will be good.

A good amount of entertainment factor should be added. This will retain the interest of the customer and will not distract him. But if lots of it is used, it will simply become shabby. It’s a nice idea to use product noun as a verb along with other adjectives.

Submit website and advertisements to search engines. Millions of people use it everyday to find what they need. If the website is search engine optimized, it will surely get lots of traffic. The name of the company and keywords should densely populate the website content. Make it a compulsion for the visitor to go through the advertisement before moving on to the registration or payment process. Some B2B websites don’t allow adding an email address or URL in the advertisement. They can be tracked in by actually spelling out dot or at in the email address or website link.

Once the customer is lured, they should be maintained. Product should be delivered on time. Quality should be maintained. Once it is done, not only will they start trusting the company but also at the same time they will spread the word about the company. They will advertise for free. Their experience with the company will motivate others to join the bandwagon.

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Advertising

How to write good advertising content?

To write successful advertisement content is to catch the attention of the customer at first sight as they flicker though the brochures and fliers like they flip through a magazine and not how they will read books with concentration. It need not be necessary that the customer reads each and every line of the advertisement; hence, each line should be effective and should pass out a message. So it’s not only necessary to write logical matter, but it should also be creative enough.

Firstly, only relevant and specific matter should be written in the ad. Some content writers fear missing out information and write as much as they can. This will only disinterest the customers more and space will be wasted. The writing style should be related to the type of flier or brochure that is to be written. Its usual for the reader to read skipping lines in between and there is a possibility that they will read it from bottom to top. It always helps to use words that sell. But still, the content should be properly organized with the heading at the top, body in the middle and conclusion at the end. The main points can be written as sub-headings, in bold font. The body following the sub-heading should discuss the sub-heading and if it is related to any other sub-heading, even those points should be discussed. If the product is to be discussed from the technical point, it should not be so technical that it sounds like a foreign language to a common man.

Chucking is another technique that can be used. Chucking is writing small stories with conclusion at the end. They can either have or not have connection between themselves. Its better if they aren’t connected, because it won’t require the reader to go back to a previous chunk in order to understand the present chunk he is reading. This works quite well when there are pictures in the advertisement and the chunk illustrates the picture. The two-dimensional picture is speechless unless some well-chosen words talks about it and motivates the customers. Obviously, while chucking, sub-headings can be used to let out critical information. Another point to be considered is the product or company about which the content is based on. Suppose if the brochure is related to a corporate, the style of writing should be formal.

Spelling mistakes should be avoided to the maximum extent. They reflect poor quality and bring bad reputation to the client. The design should speak clearly and loudly about the organization being discussed. Unclear, cluttered and illogical information creates an illusion that the company also has the same characteristics. Catalogues are the only source of advertisement for some businesses, because of low investments. Such kind of business catalogues won’t require much writing, just product description will do. Instead one can work on the font sizes, colors, etc.

The next step should be writing information about contacts so as to buy the product; detailed forms are big turn-off. Contact information, postal address and website URL should be clearly specified. Also include whether the business accepts cash, check or credit card. Another thing to be taken care of is the contact information, which is usually written on the forms, which have to be mailed. It is better to write them on the advertisement also so that the customers can save it for future reference.

After the final content is written, it’s the time for organizing it. Depending on the demand of the products, arrange them in hierarchy, especially when designing a catalogue because each of the products should get the consideration and attention they deserve.

It is a good habit to write down procedures, which have been applied to every kind of advertisements written. And also save the information like what customers were targeted with what kind of advertisements, to use to the same kind of logic the next time to similar customers. This helps to create a blueprint for a future job.

Categories
Advertising

Advertising in Newspapers

Newspaper advertisements are as old as advertisement itself. Although, it’s an age-old method of advertisement, it still receives the same response and is highly successful. Both small and large businesses still choose this method to promote their products and services. Ask them and nearly hundred percent advertisers would select newspapers as their primary advertise medium.

In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.

Many advertisers, who advertise through newspapers, design their own advertisements without any prior training. This has lead to the rise of larger number of retailers who think that making an ad by them is the only way to get it right. This approach saves a lot of money and is good for small businesses, only if they reach to correct customers. The one time cost of placing a small advertisement is $150, so the measures should be taken to place them effectively. It isn’t necessary to have a full-page advertisement posted in the newspaper. If smartly designed, even half page advertisement can do wonders; the money saved can be used to advertise concurrently in other mediums like radio, websites, etc.

Using colorful font can multiply the cost to many times and is not worth the return. If the budget is low and the matter is confident enough, black font will be fine. Regular readers read the newspapers daily; therefore, there is no sense in placing the same ad in the same paper everyday. The advertisement can be placed in different papers everyday. The frequency can be three times a week for a particular newspaper. But there is an increase in the number of readers on weekends, so more money can be invested on placing advertisement in the weekend edition. Don’t be disappointed if all the advertisement space is sold on weekend. Insert fliers in between the pages of the newspaper.

As many advertisers will be posting their ads on weekends in the local newspaper and the chances of your ad getting lost in the muddle, the conventions can be twisted a little to beat the competition. Place an offer coupon in the mid-week editorial and pay the local station to advertise and talk about the offer on their famous program. Ask them to specifically mention about the coupon placed in the newspaper. Out of the daily readers, only few of them go through the entire newspapers. Most of them view the first and last page. So instead of posting an ad thrice weekly in the middle pages, invest on placing the ad on the first or last page of the newspaper, once a week. Majority of the newspapers don’t give competitive protection, that is, an advertisement of a firm can be placed next to the advertisement of its competitor. Specify about this condition to the sales person and take the guarantee from them.

There is a decrease in the number of local newspapers every year. In United States, only about a thousand newspapers function on a daily basis. Local people are now relying on weekly papers or newspapers with the local section. Sometimes only one publisher controls many of the local newspapers. Newspapers for all the localities are printed at one place with only the front page being changed. When advertising in such publications, care should be taken on recognizing the audience that is being reached. All the effort and money is wasted if the wrong customer is reached and the result can go in loss. Mixing different medias instead one for advertising is a smart approach. One can take care of the shortcomings of the other and work in tandem to make the overall advertising campaign a huge success.

Categories
Advertising

Low Cost Advertising

There is no better advertisement campaign that is low cost and also successful at the same time. Great business ideas when utilized effectively can save lots of money. This is not only easy for those who work full-time as an advertiser, but also for those who work from home.

Advertising from home is also a low cost option, which involves making and distributing fliers. Usually potential customers will visit home for business dealing. Print good amount of fliers and give it to anyone who is visiting home like family, friends, mailman, etc. Business cards can also be distributed. Few selected people can be given sample of the product. For those who work outside home, employ college students to distribute fliers at supermarkets, community centers, or malls, especially on weekends, when there is a rush.

Spread the word by the mouth. Talk to everyone about the product and ask them to talk about it to others. It’s a very powerful tool to increase the network and doesn’t even cost anything. When receiving a casual call from family members and friends, don’t forget to tell them about the latest events, discounts and promotions and ask them about what they are up to. If the parties are into the business, it won’t hurt to promote each other. Joint ventures can be started with trustable people of the same trade. The only cost that will be incurred during the whole process is of printing fliers. For a better quality, professional can be hired to design them, as they will be able to play with colors and write motivating material.

Most of the businesses have company bulletin board that they use to put up company’s latest news. Fliers and business cards can be tacked on such bulletin boards. But before doing so, check out with the human resource department before placing the information as most of the HR departments make it compulsory to consult them.

Parents are required to be in regular touch with the teachers to know about the progress of the child and they have meetings from time to time. Do not miss this opportunity and spread the word. Hand them the business card and fliers personally at the meeting, instead of just giving the contact number.

Get involved with fundraiser at schools, as it’s a nice approach to market business. Prior to handing out the order received, collect all necessary information like business card pack, fliers, with proper information. Information can be based on what is the company about, what are the products and services provided, or how to get in touch with the company. In each individual order, carefully place all of them and seal the package properly. Presentation, too, is of importance and should be paid attention.

Voice mails can be put to good use, other than recording messages. They can help to deliver the marketing message. Greet with a brief message, following with website and email address, so that who ever calls will be already having the telephone number and they will be able to learn more about the business by visiting the website. When the company is providing special promotional offers and discounts, include information about those in the voice mail. Discontinuation of any services of products can also be informed about. Repetitive voicemails sound boring, so keep changing the voice mail frequently and add some creativity to it.

Most of the big businesses attach business cards or fliers with out going mail. This works for companies who send bills to their customers. For those who have customers paying online, they can send the information through emails.

Advertisements can be done, in the locality, by placing fliers on the bulletin boards of the local grocery stores, businesses, barbers, or butchers. People frequent these places and there is a possibility of getting a good response. Some businesses place a jar at the reception counter where the business cards can be dropped for future reference, while visiting them.

Categories
Advertising

Research in Advertising

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people’s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company.

Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production. The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times. This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy.

All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight.

The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

Categories
Advertising

Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.